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We have different groups of customers. One of course is the tourists. However, we also have different types of people from all around the world that are not just from England or Britain because they studied the East India Company in their history books. If you are from America, you will know about the company because of the Boston Tea Party. If you are from India, like me, you know about the company because of the colonialism, and because it ruled the country for many years. If you are from Singapore you know about the company because the country was founded by one of the company’s officers, Sir Thomas Raffles, and so on. This company in some way has touched all these countries around the world. So when customers come to the store they recognise part of their own history in every product. We for instance sell the Boston Tea Party tea, which is a blend of teas that were thrown into the Boston Harbour in 1773 after rejecting the Boston Tea Act. The last customer group are the British customers. If you’re British, you want to buy something in the store that might not be specifically British but has an influence from other parts of the world that is a bit different and exotic.
What is the experience for a VIP customer?
When we first started having some of the VIP customers walk in, we created this very different style of shopping for them. The experience has a personal shopping aspect to it. Having been to India I can say it is quite similar to here as the VIPs sit down while the products get presented to them. Also, if we do not stock something in the store that one of our customers is looking for, we will do our very best to get it for them. One of our VIP customers requested a saffron tea and we didn’t have it available so our tea master went out and sourced the saffron and a couple of weeks later we were able to bring the customer a lovely saffron blend.
Have you served any celebrities and well-known personalities since launching the store and who are they?
We sent our Diamond Jubilee Tea to Prince Philip and his right hand man sent us a letter thanking us for the lovely tea and for letting him relive the experience so many years ago. We have quite a few Middle Eastern royals walking into the store. Also, over Christmas we sent Hugh Bonneville a nice hamper of products and he sent us a really nice note back
What is the most expensive product in your store and why?
We do a range of really expensive and luxurious accessories that are hand drawn and painted. It is actually what the royalty of Thailand use. They are all unique and very precious.
The other product that is quite expensive is our Golden Tips tea. It is a very pure white tea from an estate in Sri Lanka. The tea buds are cut with golden scissors from the tea bush and collected in a golden bowl and then laid to dry in a velvet pouch. Only 8kg per year are produced and exclusively sold to us.
Does the packaging of your products reflect these ingredients or unique recipes that stem from all around the world and not Britain?
Well actually, if you look at our dining tables today probably 80% on it isn’t British. But I don’t think anything today is purely from one place. Everything is global now. Our packaging has the story behind it on the products.
Who designs the packaging and how do they decide on the different styles?
We have a team of 5 people working on the packaging. They come from all over the world; one guy of Caribbean heritage brought up in Britain, another who is British through and through, our chairman is born and raised in India but has been in the UK for 20 years, and someone from Africa who now lives here. It brings to life something about the product. If it’s a tea from Japan then we would like the country to reflect in the design, and we will add for example a typical Victorian plate design.
How do you bring luxury into the packaging when bringing in the different origins into the products?
Luxury in the 1600s was about acquiring products that were rare and almost impossible to find. Like other luxury brands, we invested months if not years in acquiring the most rare and special products. Today luxury for us stands for having quality and unique products.
We notice that East India is not active on social media – is there a reason for this?
First of all we are quite a small team at the moment and social media takes up a lot of time and attention. We do however have a Facebook and Twitter page that we kind of softly launched. We are still looking into how we can bring our social media to life in the best way.
How has the recession affected the East India Company?
What is interesting is that we launched the store during the recession. The store opened in August 2010. I actually found that while people were trying to cut their expenses they were still trying to keep some of their smaller indulgences alive so products like our tea or condiments fell under this small indulgence bracket. Our sales have been seeing an upward trend as we are still growing as a company so luckily our company wasn’t really that affected by the recession.
Where do you see the company in two years’ time?
As we are a small company it is quite important to be quite nimble. Things change on a monthly or yearly basis. We very much want to bring the company back to a global scale and I do think there will be more stores opening around the world. Further, we want to expand our product ranges and launch non-food products such as kilo coins in gold and silver.
Ashini Shah, Marketing Manager, East India Company
Sybarite was able to interview East India Company’s Marketing Manager Ashini Shah about their exclusive Diamond Jubilee Tea in celebration of the Queen’s reign of 60 years and the company’s great heritage that is reflected to this day in their store and product ranges.
Why did you decide to open a store in London and how does it set itself apart from other fine food stores?
I think that the East India Company has had London as its home since the 1600s when Queen Elizabeth (I) founded it with Royal Charter. So it would not have made sense to launch the flagship store anywhere else in the world. It probably will and always will be the home for the East India Company. The company went out and searched for all these things from nutmeg, peppers, tea to silk. This helped the city of London and England become this hub of the world. Everything the pioneers of the company brought back was a novelty back then or something that was from all over the world, like China, Australia, America or Africa and they were able to offer it in one warehouse in London. We never tried to differentiate ourselves from anybody else but we always wanted to be very much carrying forward the legacy of what the company has been. We really want to bring the world closer together, so what we do, stand for and sell are products that are from all these countries and have all these wonderful and rare influences from around the world to create intriguing flavours, e.g. rhubarb and ginger jam or chocolate and chilli biscuits.
Tell us about the Diamond Jubilee Tea you exclusively offer in the store
Our Diamond Jubilee Tea is one of the most special things I have seen in the store since I started working here. Prince Philip planted this tea in 1954 after the Queen’s coronation in 1952. The Queen and Prince Philip took a trip around the world to all the commonwealth countries, of which one of them was Ceylon. When Prince Philip was there he actually planted a tea bush to commemorate his visit. Because East India still has all these direct links with the tea estates today, our tea master Lalith was able to get all the tea from this bush and the bushes around it that have been propagated from the main bush and this is how we created our Diamond Jubilee tea. We actually sell it in this handcrafted silver plated tea caddy, which looks absolutely beautiful.
What other products than tea do you sell in the store?
The store’s products all have this sense of heritage, provenance and quality. When you come in the store you know anything that you buy will be of the right calibre and something that you really value either for yourself to indulge in or to give it to somebody else. That goes for our jams, tea or biscuits and it is really important for us that our products are good quality and just great products.
Coffee range
Our green coffee range is a bespoke range of coffee that can be roasted and ground to the customer’s preference with our roasting machine. Originally, coffee comes from Ethiopia and Yemen but now we have coffee from Indonesia, Hawaii, Jamaica and all over the world. Our customers don’t have to travel the world to find their favourite coffee but instead can find them all in one place.
Condiments
Our condiments include mustard, jams, marmalade, chutney and savoury marmalade. Everything that you find in here is really surprising. For example we have something called strawberry and pepper jam that brings together the sweetness of the strawberries and the spiciness of the pepper. It is something that you probably won’t find anywhere else and it’s really delicious with scones or toast at breakfast.
The other thing that we do is orange marmalade with gold leaves. It is very luxurious because you are eating pure gold and you can even see the specs of it in the glass. This comes from the ancient tradition in India and China where they actually cook their rice with a gold coin in the pot because they believe gold has medicinal properties.
The mustards we have in the store are very good as well. The English Mrs Clements mustard in our store is based on the first ever-recorded smooth mustard recipe from the 1720s made by Mrs Clements. This is a perfect example of how we are based on a heritage that is so authentic and comes from 400 years ago when people were discovering new ways to process food and we bring that to life today.
So would you say the East India Company isn’t afraid of experimenting with the products they create?
We have been working with a couple of food historians because everything we do can’t just look cool or sound interesting; it really needs to make sense for the company. So there is a lot of experimentation. For example our tea master makes tea blends and you might think that peach and ginger sounds interesting but then we try it and realise no that’s not for us. So experimentation is important for us. We are always trying to push the boundaries. While I talk a lot about the history of our brand at the end of the day we are a contemporary brand. We want to be forward looking, using that heritage to really explore new things and bringing things to life.
Would you classify the East India Company as a British brand?
Definitely, the East India Company is quintessentially a British brand. The company was instrumental in building the maritime world and helped England become the super power it is today rather than remaining just this small island it was before. I don’t believe you can separate the two actually.
How does the company’s history influence the brand marketing strategy?
Everything that we do has the company’s history in mind and one eye to the future. We are and were at the end of the day a company. A company of merchants, traders, craftsmen and explorers – something we always keep in mind. The element of this remarkable connection; connection with time, people, places and tastes is new and exciting. Our influences are very authentic and based on the company’s past. We have this sense of critical ingredient. Every product we launch is really unique or different. Either how it’s made, where it comes from, what the ingredients are or the recipes. For example, our Earl Grey tea isn’t traditionally English with Bergamot oil, as you would assume, but it’s actually made from a Chinese recipe with Bergamot oil and Neroli oil.
Does East India Company export any products to other markets?
We are currently exporting products to other markets around the world, The East India products are available in Japan, where we sell in most of the top-end supermarkets and department stores. We just launched with David Jones in Australia last November. We are also available in Malaysia and this year there are plans in place to open a franchise store in Kuwait. There is definitely momentum in other markets as well so hopefully in a couple of years we will have another couple of stores around the world. The goal is that eventually it will be a global brand again.
Sybarite had the chance to speak with Diego Lijtmaer, one of the founders of BACANAL, the day parties that are keeping London buzzing on the weekends. The Argentine entrepreneur tells Sybarite how he conquered the London party scene by storm.
How did you come up with the concept of BACANAL?
I started organising the parties for personal fun, not as a business. While I was studying I used to DJ in my spare time and I already loved throwing parties back then. Bagatelle parties first made me think of the concept of brunch parties. I got to know the restaurant while living in New York during my MBA studies, and I loved partying there with my friends during the weekends. When I moved to London for a job at UBS in 2008, me and a group of 4 other friends decided to bring the daytime concept to Europe. It materialised on March 2010, when we organised the first BACANAL party. For the promotion we relied on our own personal networks, creating a big impact on today’s customer demographics: young, international, professional (banking, media, fashion, entrepreneurs). The first one was a real success and we decided that day that this should definitely be the start of many parties. Did you quit your job at UBS immediately?
No, I continued working at UBS until July 2011. During the first year, me and my partners ran Bacanal in our spare time (my partners have other jobs: bankers, consultants, marketing managers for internet start-ups). I quit UBS (not for Bacanal) and after traveling I decided to give Bacanal a shot and try to create a global brand. Last year we successfully expanded to Milano, and launched different formats in London. Can you describe the BACANAL experience?
The Bacanal experience focuses on delivering a 5 senses approach; combining exquisite food, live performances, top DJs and great venues in a relaxed atmosphere where like-minded people can interact, network, and party together. During the entire event, famous DJ’s, dancers, drummers and different live performers set the mood with amazing music and performances. Every party is a unique and memorable occasion with a different theme each time. The BACANAL concept is that of making every guest feel like ‘extended family’ so that everyone feels like they are at a house party.
How did you come up with the name and what does it stand for?
BACANAL (or in Latin Bacchanalia – which describes any form of drunken revelry) were wild and mystic festivals in honour of Bacchus, Roman mythological god of wine, where vast amounts of wine was consumed and dramatic performances took place. They originated in Greece and later spread to Rome and the name has also been associated with the Roman orgies. Are there different kinds of BACANAL parties?
Every Bacanal is different per se: the fact that we have a different theme, a different venue and different entertainment makes every Bacanal a unique experience. In terms of types of events, we also launched new formats such as night parties, dinner parties, trips, etc. We are currently working on expanding the current product offering, always with the same guideline: delivering a premium experience to a selected few. During the summer we will be hosting our outdoor “Summer Series Format” at the Roof Gardens. Who goes to a BACANAL party?
The age range is 25 to 35; young professionals, with a high disposable income. They like to seize the moment and to party with the jet set. They will go to Cannes during the Film Festival, to St Tropez and Ibiza during the summer, Verbier and St Moritz during the winter. Also 55% of the people who come to party are women. How do you decide on the themes of each party?
Each theme depends on the time of the year and all of us contribute to the suggestions. We incorporate cultural issues, assess their interests and of course also look for trends and amusement factors. Past themes include Brazilian Carnival, Venetian masquerade, Dutch Queens Day, Dolce Vita, Apres Ski, etc. At our next event, which will be held on June 16th at The Roof Gardens, will be hosting our annual White Party. Is Bacanal present somewhere apart from London?
Yes, the goal here is to create a global brand. As mentioned before, we opened Bacanal Milano in October 2010, and it has been very successful. The events are held at Just Cavalli Hollywood, which is the best restaurant club in Milan. During the summer we try to go to the top destinations; this year will include events in Cannes during the Film Festival, St Tropez and Ibiza, where we are doing an event on August 25th at the world-famous Blue Marlin.
What would you say to someone who wants to create a similar party business?
You have to go for it, take risks and follow your passion and dreams. You have to look for something that gives you fun and pleasure. If you want to be in this business, focus on delivering the best experience for the customer – attention to detail and premium customer service. What does BACANAL’S future look like?
Our goal is to expand around the world and create new formats and partner with different brands. Potential international destinations include Paris, Hong Kong, Dubai and Barcelona. We want to go where there is a fit from our customer demographic and branding perspective. Bacanal is taking bookings for the next party in London. Get in touch if interested.
If you have been to the Russian Summer Ball, you’ll know it’s an evening all about ‘having a good time and doing good’ with the prime aim of raising money for the Romanov Fund, a charity that supports unprivileged communities across Russia and the CIS. Guests will be able to take part in a silent auction as well as a grand raffle to support of this fantastic cause.
This ‘White Tie’ evening will kick off with a Champagne and Ivan the Terrible Vodka drinks reception, following this, a sumptious three-course dinner will be served. The party will be in full swing after an impressive sabrage demonstration. The British Imperial Orchestra will be there, playing a beautiful collection of music, from Schottiche to a Viennese Waltz. Breakfast canapés will be served at 1.30am to ensure that those waning have enough energy to carry on the evening as the Cabaret Russe band will be taking over.
The Russian Summer Ball has always been an evening of glamour, wonderful company and a celebration of Russia. This year will be no different… This classy ball will attract international diplomatic and aristocratic circles, socialites and celebrities will be brought together for this exciting evening. Her Highness Princess Olga of Russia, HH Prince Rostislav of Russia and the Ambassador of the Russian Federation HE Mr Alexander Yakovenko will be attending.
Alexander Suscenko, the founder of The Russian Summer Ball commented: “We are proud to have the opportunity to support a passionate committee who are working for a memorable cause. We are looking forward to a fun evening and to raise as much money as possible for a very important cause.”
For more information on this very unique Russian ball in London, please visit www.russiansummerball.com
It is May and motor racing fans will be looking forward to the Monaco Grand Prix. The adrenaline fuelled race is not only host to the most glamorous women and most successful race drivers but was also the birthplace of one of the most exclusive parties in the world. Since 2003, Sonia Irvine, sister of F1 driver Eddie Irvine, has been throwing pop up parties for celebrities, F1 teams and fans of the sport. Our Sybarites managed to interview her about her personal story and business venture AMBER LOUNGE.
Sonia Irvine, Founder of Amber Lounge
What is the AMBER LOUNGE experience?
It’s the Ultimate Nightlife experience during the Grand Prix race weekend. Attended by F1 drivers, Royalty, celebrities, models and many more. The VIP party is hosted within a luxurious bespoke venue, offers live entertainment, top DJ’s and unlimited Champagne and all premium drinks.
How did you come up with the concept of AMBER LOUNGE?
I had been working in F1 as a physiotherapist for the Ferrari Team where my brother Eddie Irvine was one of the F1 drivers. We were celebrating the finale in Brazil and everyone was driving round calling each other trying to find out where to go to party altogether. It was then that the seeds of the AMBER LOUNGE concept came about; a place where everyone from the F1 fraternity could come together and enjoy the race finale as one big family!
What is the difference between one of your VIP ‘pop up’ parties and other events during the F1 races?
Unlike any other events, AMBER LOUNGE has a strong heritage – we have been hosting parties since 2003 and our reputation for throwing the best parties has grown to become one of the strongest associations alongside the Grand Prix series.
AMBER LOUNGE works on the basis that everyone is a VIP –there are no cornered off areas, no waiting or queues on entry; every single guest receives the same high level of service regardless of whether they are an F1 driver, a Hollywood film star or a Formula One fan.
Each one of our venues is bespoke, built entirely from scratch for just one weekend a year in each of the AMBER LOUNGE destinations. Singapore, for example, is an enormous marquee that is erected alongside an incredibly tall illuminated water wall next to the Conrad Cennential hotel, whilst Abu Dhabi’s venue is built out over the Arabian Gulf on the exclusive Yas Links Golf Club on Yas Island.
How did you come up with the AMBER LOUNGE theme of white sofas, water features and exceptional light displays?
I like to create a WOW factor with AMBER LOUNGE. I wanted something, which looked cool, something different, yet naughty!! There is something naughty about dancing all over a white sofa. Men, drivers, women love to get on the sofas and dance!
You only do four parties each season. How do you choose the cities?
Choosing the destinations for each AMBER LOUNGE is difficult; there are so many amazing locations on the F1 calendar. I have always tried to be creative in my decisions and look at which destinations reflect the AMBER LOUNGE brand. Monaco, the birthplace of AMBER LOUNGE, is undoubtedly the most glamorous of the F1 locations, and will always be one of our places. The night race of Singapore was a natural choice as this city is so vibrant and really does come alive, which gives to the perfect place to host a party. Delhi and Abu Dhabi were chosen as they were both new cities added to the F1 series and both appealed to me as exciting destinations to host an AMBER LOUNGE.
The AMBER LOUNGE fashion show in Monaco is world famous. How did you get the F1 drivers to agree to walk for you?
The F1 drivers kindly and very generously give their time to support our charity event to help raise funds for our Official Charity, which for the second year running is the Special Olympics. All the drivers that have taken part over the years have said that they enjoyed and had fun modeling on the catwalk. I mean it is certainly very different from their usual role as an F1 driver!
Your parties attract not only the world’s best drivers but also royals and celebrities. How do you do it?
Kim Kardashian, Amber Lounge 2011
One of the most important elements to any AMBER LOUNGE is the privacy it affords. We have a very strict policy on no photographs allowed in the club and our guests appreciate this. I think in today’s world one of the key factors that any celebrity aims to achieve is privacy and at AMBER LOUNGE my guests’ feel safe in the knowledge that they can enjoy themselves without the worry of a camera lens pointing at them.
How do you keep your parties exclusive?
I believe exclusivity is only a very few, like a limited edition and that is what I try to do with AMBER LOUNGE. I get asked to run an AMBER LOUNGE at almost every race and although that is very flattering, that’s not what AMBER LOUNGE is about.
Getting a table and a pass for one of your parties costs quite a lot of money. Why do you think people are so keen to attend them anyway?
The simple answer is because AMBER LOUNGE throws a great party. Our guests have a great time and the atmosphere is both relaxed yet fun filled. Guests become friends and we treat them as such we get to know their likes and dislikes and we try to make it feel even more special. People love to be greeted by someone they know and who makes them feel welcome. AMBER LOUNGE is a place where everyone from race fans to F1 drivers to film stars and everyone else in between is seen enjoying themselves. The Grand Prix After Party on the Sunday night is certainly an entertaining evening, in fact when the music stops at the end of the night we get people coming up and asking us if we can throw an ‘After After Party’ as they don’t want the evening to stop!
You have very prestigious sponsors behind your brand and for each event. How did you get them on board and do you pick them consciously in line with your brand identity?
AMBER LOUNGE is iconic in luxury and exclusivity and we look for similar attributes in our partners. Luckily, we are in a fortunate position that we attract high profile, global brands that want to partner with us. Previous partners we have associated ourselves with include TAG Heuer, Mercedes-Benz and Chopard and for AMBER LOUNGE Monaco 2012, we are proud to announce Mekhong as our Title Sponsor. Mekhong is the first and most famous spirit in Thailand and alongside our Beer Partner Chang both are brands of ThaiBev PLC, one of South East Asia’s biggest alcohol beverage companies.
Looking back to your first AMBER LOUNGE party and comparing it with parties you have coming up this year, how have they evolved and how have you evolved with them?
They have evolved in that we try and pay attention to every single aspect that the guests encounter. We spend a long time on our marketing material, getting the right DJ for our clients, the right singer to perform on the nights.
Which party in the past decade stands out in your memory the most and why?
There have been so many great parties that I find it difficult to choose one in particular, however there are a few that stand out. A couple of years ago in Singapore, the Black Eyed Peas turned up to party and at one point during the night, Taboo got up on stage and gave an impromptu performance – the crowd went wild, it was really fantastic!
The first ever AMBER LOUNGE will always be a memorable one, not only because it was my first but because everyone, literally everyone, kept coming up and telling me what a good night they were having and why hadn’t I done this earlier – Bono, Rod Stewart, the F1 drivers, Prince Albert II of Monaco… It certainly was the start of something great.
When did you know that you had made it and achieved your goal with AMBER LOUNGE?
I haven’t achieved my goals for AMBER LOUNGE! One always has to push forward to aim for the sky then maybe we get half way there!
The F1 world is very male dominated. Looking back over the past 10 years do you think this fact was a disadvantage or advantage for you?
You need to approach life as it is. I am a female and I can’t change that so I make it work for me. Maybe life would be easier in some ways but then harder in other ways, who knows it is what it is… I haven’t done too bad being a female in F1 so it must have been an advantage!
Your brother is a former F1 driver and you used to work for Ferrari, as a physiotherapist is it possible to feel at home and as part of the F1 family even though it is such a competitive, fast paced and tough business?
Yes, absolutely. The competitiveness you see on the racetrack doesn’t follow through into the Paddock – everyone is friendly and supportive of each other.
What is the F1 fraternity?
An extended family, that travels around the world together. We are one big team who provide fun and excitement for everyone. A common theme is we are all passionate about what we do. The job is too hard to do it without passion.
You don’t like fancy gadgets, and prefer to stick to your old mobile phone and hand written calendar, yet the concept of throwing glamorous pop up parties is modern and your parties are already hailed legendary. How does your traditional ethos influence AMBER LOUNGE?
It’s my attention to detail and believing the impossible can be done if you try hard enough. To be ethical and treat people with respect these things have nothing to do with gadgets they are in you as a person.
Your children walk the fashion show with you. How important is family to you and is it difficult to combine work and family?
Family is the most important thing in my life, my two daughters, my mother and father and younger brother, without them you are nothing they make me whole, they molded me into the person I am. Megan, my 10-year-old daughter and Katie, my 2 year old daughter are the most precious things in my life, being apart from them for work is probably the hardest thing to bear in this line of work. Don’t get me wrong, I love what I do and what I have achieved with AMBER LOUNGE but I just tell them mummy has to pay the bills and they understand. I cram in as much in a short time as possible when I am away so I can get home sooner. I work at nights so I can do their homework and am there most days when they come home from school. I love my life and I am so lucky to have what I have.
What is next for AMBER LOUNGE?
Our ten-year anniversary! 2013 will see some exciting new developments and additions to the AMBER LOUNGE calendar.
Next year AMBER LOUNGE will host its first party in New York with the planned New York F1 Grand Prix race, this is very exciting and is certainly one of the world’s locations that I have always wanted to host an AMBER LOUNGE at.
On top of this I would like to take AMBER LOUNGE outside of Formula One and into Polo. We have been approached by many high profile sports events to host an AMBER LOUNGE but the timings and logistics haven’t always been right. However with AMBER LOUNGE celebrating its tenth birthday in 2013, I feel this would be the perfect time to host a party within a new sporting arena. So watch this space!
Style ME, one of London’s leading personal styling agencies has been making women and men look fantastic and feel great since 2006. Nisha Hunjan, the founder and one of London’s most successful personal stylists knows how to style you to look your best. Luckily, she is willing to share her style secrets having just launched StyleMe’s Training Academy, where any fashionista can train to become a personal stylist. Our Sybarites managed to interview her about StyleMe, her great style and the upcoming training session in May.
How do you give styling advice? What kind of contributing factors do you look for to determine someone’s best look?
For me it’s all about dressing for your body shape. A client’s best look is always what suits their personal shape; it will always take priority over what’s on trend.
You have always been known to have great style. What is the best and worst item you ever bought?
I generally love everything I buy and contrary to what people might think I don’t own that many clothes. I just buy things that will last and can be worn in different ways. I do, however, buy lots of shoes. My Brian Atwood suede boots are my favourite purchase right now. The worst item I ever bought is a navy sequined pencil dress, totally over the top and totally wrong for my petite frame!
Where do you get your styling ideas from?
Like most people magazines, friends, people on the street, celebrities etc. But I’m in the shops all the time; from designer stores to the High Street so I’m constantly getting inspired.
Celebrities are known to have stylists because they are in the public eye, however now more than ever people outside the entertainment industry employ stylists as well. Why does one need a personal stylist?
Personal Styling services are getting more and more popular as so many people just don’t have the luxury of time to go shopping and rummage through shelves and rails. Being a Personal Stylist, I know exactly what’s out there in the store, and what will suit my client’s budget, lifestyle, personality and shape perfectly so I can create them a look in an afternoon rather than several wasted shopping trips.
Although it can seem a little excessive and a bit of a luxury to have a Personal Stylist, the feedback I always get from my clients is that in the long run I save them money. I help build them a capsule wardrobe; a range of key pieces that create multiple looks, for work, weekend and evening wear, incorporating their existing items with some quality new pieces, which serve as investments that can be worn from season to season.
How can the right clothes change someone’s life for the better?
Wearing the right clothes and styles for your shape can radically alter the way you look and, more importantly, how you feel about yourself. Choosing clothes from a wardrobe that flatters you perfectly brings inspiration, joy and style to your everyday life, naturally boosting your confidence and leaving you feeling great.
What is your essential clothing item that everyone needs to have in their closet?
A great pair of well-fitted jeans!
What are the most obvious fashion faux pas people make all the time?
Not dressing for their shape, so many of my older clients tell me when I meet them that they don’t want to look like mutton dressed as lamb. The truth is if you are dressing right for your shape, you will look good in any of the latest designs. The problems start when you’re still trying to squeeze into clothes that no longer fit or worse, trying to camouflage behind lots of black and lots of baggy layers that make you look so much bigger than you are!
Who was your most exciting client that needed styling advice so far?
I run a Personal Styling agency so my clients are just regular people who want to look their best, rather than celebrities or fashionistas. I do love the art of transformation though. Nothing gives me more pleasure than bringing people out of their shell, building their self-esteem and putting a look together for them that they would have never dreamt was possible for them to wear. Our motto at Style ME ‘is look fantastic and feel great’.
Style ME was established over five years ago and you have extensive experience within the industry. How come you have now launched a styling training academy to help other people become stylists?
It’s a natural progression really. So many people have asked me how I got into Styling and said they would love to do what I do, so I thought why not train people. I absolutely love what I do, work never feels like work and if I can help people have my type of success then why not!
Can anyone learn how to become a personal stylist?
A career in Personal Styling is suited to men and women of any age group. A great Personal Stylist knows his or her target audience and identifies with them on some level; which means they can quickly build a relationship with them. If a client believes in you and you earn their trust, only then will they buy into the looks you’ve put them in. Our course has attracted a wide range of people, from mums looking to go back to work, girls stuck on the shop floor looking to extend their retail experience to women stuck in an office wanting to work in a creative environment. Essentially the course is attracting people who want the flexibility to work for themselves and make good money without any overheads.
What exactly do you teach during the two-day course?
How to identify and dress different body shapes. Exploring how to build a capsule wardrobe, conducting a home wardrobe styling session, 2012 trends, client psychology, and how to build and market their brand.
Why are two days just the right amount to get extensive training?
There are plenty of courses out there that last for a whole week, however from my own personal experience, I realised that most of the meaty stuff can be covered in 2 days but it is intensive.! The course takes place in small groups, in a relaxed yet professional manner with equal amounts of theory and practice. In short, the course is: intensive, inspirational and life changing.
During the training course future stylists will not only learn how to become a personal stylist but also how to set up their own business and make a profit. Why do you focus on the business side of things as well as the fashion side?
I trained at one of the largest training academies and we didn’t focus on how to get the clients, which in hindsight was the most crucial thing. Actually getting the clients is the most important thing and there’s no point in being this fantastic stylist sitting at home wishing for clients. That’s why on our course we establish tangible ways to get our personal stylists clients, so they can start working as soon as possible!
How important is social media for personal stylists?
I think social media is great for Fashion stylists updating on latest trends etc but it’s not essential for Personal Stylists. I don’t have a Twitter account and hardly ever update my Facebook page. It’s all in my title - I’m a Personal Stylist and like to focus on building personal one on one relationships with my clients. In a short period of time I get to know them pretty well and I usually stay in touch with most of them, they start of as clients but end as friends who regularly keep in touch and recommend me to their friends and family so it’s pretty great. People keep telling me however that I need to be on Twitter – so watch this space !
When and where is your next training session taking place?
I can’t wait for the next one; it takes place on the 24th and 25th May at London’s prestigious Soho House.
London’s Guildhall will play host to the glitterati of the gastronomic world on Monday 30 April at the 2012 World’s 50 Best Restaurants awards, sponsored by S.Pellegrino & Acqua Panna.
The industry is holding its breath to see whether René Redzepi and his team from Noma in Denmark can make it 3 years in a row at the coveted top spot.
The Brits also wait in anticipation to see whether Blumenthal’s new offering, Dinnerby Heston Blumenthal, as well as The Fat Duck, will feature on the list, and where last year’s Highest New Entry, The Ledbury, will appear.
Europe, which always puts in a strong performance at the awards, already has plenty to celebrate after Elena Arzak Espina, Joint Head Chef from Spanish establishment Arzak,was named the Veuve Clicquot World’s Best Female Chef award earlier this month.
The USA is also already in high spirits after the legendary Thomas Keller of The French Laundry (no.1 2003-04),and more recently Per Se, was awarded the Lifetime Achievement accolade after spending each of the past 10 years of the awards with at least one restaurant on the list.
Emerging foodie nations and regions within Asia and South America will also be looking to increase their standing on the list this year with strong candidates from the likes of Singapore, Hong Kong and Japan, as well as Mexico, Peru and Brazil.
Guests on the night will be treated to a plethora of gastronomic treats for the taste buds including a Lavazza espresso canapé like no other, created by last year’s winner of the Chefs’Choice award, Massimo Bottura of Osteria Francescana in Italy.
Gathering at the Guildhall on Monday will be the ‘A list’ of the restaurant world including legends such as Spain’s Ferran Adriáand Juan Mari Arzak. Flying in from the four corners of the earth to be there, the chefs will receive an unprecedented welcome courtesy of global concierge service Les Concierges, who are working with organiser Restaurant magazine for the first time this year to make this a true red-carpet event.
Millions of people across the world will also be able to tune in to watch the awards as they are being live streamed on www.finedininglovers.com
Roars, adrenaline, floodlights and cheers by day; music, glamour and high fashion at night. This is just a taste of what you can expect from the upcoming Monaco Grand Prix in May. While supporting your favourite Formula One team, treat yourself to an exclusive vacation in the world famous Cotes D’Azur.
With so much on offer in Monaco, you’ll be sure to find the accommodation that meets your needs and expectations. If you want to live like royalty, Hotel de Parisis the place for you. Built in the late 19th century, it has 37 Junior Suites, each superbly decorated with modern art. Rooms either offer a city or a casino view, as well as stunning panoramic views of the ocean. Book early enough and you could get a 3 night offer for one of the 41 Suites or 2 Diamond Suites.
If you prefer intimate luxury, try Hotel Hermitage, with its new “Midi Terrace” on the harbour. After walking in the winter garden you can enjoy a selection of vintage champagnes and wines, as well as amazing cocktails at the Crystal Bar or the Limùn lobby-bar.
The Fairmont Monte Carlo Hotel offers the best view of the French Riviera. It’s a unique four-star luxury convention resort and one of the largest in Europe, situated in the middle of Monaco and complete with rooftop pool. When making a reservation for a minimum of four nights, the Fairmont provides devoted racing supporters with an exclusive package, including access to roof top terraces overlooking the world famous Hairpin Turn, welcome facilities, mega plasma screen to follow the race and the Grand Prix’s in-house activities.
If you don’t want to stay in the centre of town, Nyala hotel in Sanremo is just half an hour away by car from Monte Carlo and 45 minutes by train. The hotel offers a booking service upon request and free transfers to and from the railway station.
Once you have sorted your bespoke accommodation,get into the spirit of the Formula One GP and enjoy the trial laps on the racing circuit. On Saturday you can warm your vocal chords in the crowd during the qualification laps ready for the real deal the next day. The Monaco Grand Prix takes place between the 24th and 27th of May.
Monte Carlo exudes luxury with its legendary casino, beautiful harbour and the hair-raising Grand Prix, but it also means great shopping. It’s the perfect place to splash out on a show stopping dress, and where better to wear it than the post-race parties. Opposite the Casino Gardens, you’ll find the Métropole shopping center which is home to 80 elegant boutiques, restaurants and beauticians. At Avenue de Monte Carlo and Les Allées Lumières, you’ll find the latest creations from fashion designers such as Louis Vuitton, Hermès, Céline, Christian Dior, Gucci, Chanel, Prada, Givenchy, but also Salvatore Ferragamo and Gianfranco Ferrè for men.
Avenue des Beaux Arts is the just the place for art and antiques collectors and if you’re looking for jewellery, the Place du Casino shop offers you a selection of Bulgari, Cartier, Swarovski, Chopard and Piaget products.
After all the retail therapy, unwind in a spa for some relaxation and beauty treatments. The Hermitage and the Hotel de Paris have direct access to the Thermes Marins Monte-Carlo: a 6,600m2 spa with a swimming pool, gym, sauna and solarium, including a hair salon and luxury boutiques. A professional team will rejuvenate you with anti-aging treatments, hammam massages and innovative peeling techniques. Enjoy the relaxed atmosphere in the new Willow Stream Spa and luxury or privacy at the Metropole Espa. You’ll find Japanese bath rituals with aromatherapy and body treatments in special suites in the “Cinque Mondes” Spa at the Monte Carlo Bay Hotel and Resort.
Be sure to save enough time and money to enjoy the Monegasque cuisine in the historic district, close to the Prince’s Palace and the Cathedral. At the Rampoldi restaurant you can experience original Italian and French cuisine in the company of the rich and famous. Joël Robuchon will provide one of the most romantic dinners in town while at the Pacific Montecarlo restaurant, the closest to the Grand Prix car circuit. You can also enjoy the original taste of mixed Mediterranean and Asian dishes made with fresh fish.
Source: Real Design
But if you really want to mingle in the post-race hotspot, then head to the five star restaurant at Amber Lounge. Located over an area of the Meridien Beach Plaza Hotel, Amber Lounge Monaco is much more than your average nightclub or restaurant. It’s an exclusive venue where racing fans can mix with F1 teams, drivers and sponsors, as well as actors and pop stars. Enjoy a three course meal and unlimited wine all night long in a stylish and breathtaking setting. There are packages to cater for everyone: VIP tables with unlimited Dom Perignon or Cristal Champagne, classic tables with unlimited house champagne and an all inclusive package allowing unrestricted access to the terraces and to the Amber Lounge bars. Guests can look forward to performances from world renowned DJs and artists.
Get in touch for more information or make your Amber Lounge Grand Prix booking with Sybarite.
Deutsche Bank Private Wealth Management (PWM) is growing its UK ultra high net worth (UHNW) team with the appointment of two new relationship managers. Steve Whiting, Managing Director, and Oliver Peck, Director, will manage a number of UHNW relationships and focus on further developing PWM’s lending services.
Whiting joins from HSBC Private Bank, where he was a Managing Director and Head of the UHNW Onshore business. Peck also joins from HSBC Private Bank, where he was an Associate Director within the UHNW Onshore business. Whiting and Peck will be based in London and will report to Chris Hocking, Head of the London UHNW team.
Tom Slocock, CEO of Deutsche Bank PWM UK, said: “London remains an important focus for PWM UK’s growth strategy. I am delighted to welcome Steve and Oliver as we continue to strengthen the UK team.”
Juliet Wedderburn, Head of Deutsche Bank PWM London, said: “Steve and Oliver together bring more than 25 years of Private Banking experience to the team. Their appointments underline our solid commitment to addressing the complex needs of our wealthiest clients.”
Deutsche Bank PWM UK serves high net worth individuals and their families, financial intermediaries and select institutions. With offices in Birmingham, Edinburgh, Glasgow, London and Liverpool, it enables clients to access a global network of investment experts and bespoke lending solutions. Deutsche Bank PWM operates in more than 109 locations worldwide, advising clients in relation to more than €269 billion in assets under management.
I’d like to thank everybody for all of their concern and for their kind wishes over the last couple of days, it really does mean a lot. I’m sorry for causing any worry! I am pleased to say that I am on the mend and that the doctors have allowed me to return home to recover. I should be fine in a few days.
I’d like to thank the paramedics, Dr Sichel, 1st Response Medical Services, the St John’s Ambulance staff and everyone at A+E and the Cardiology unit at Charing Cross Hospital for their great care. I hope that I can reach the same standards when I qualify.
I’m very proud of Zoe and all of the guys. I feel privileged to have lived, trained and raced with them and it has been an honour to call them my crew mates. It is a shame that we’ll finish this year having never raced the whole Boat Race course together.
I don’t remember anything of the Race after being aware of the blade breaking, and am obviously devastated at the way things turned out, but would like to congratulate CUBC for their win.
I have contacted their crew and Steve Trapmore personally, to say that I’m very sorry that my collapse prevented their celebrations, and to thank them for thinking of me at the time. Such sportsman-like behaviour is a real credit to all of their crew and everyone at CUBC. Although The Boat Race 2012 will be remembered for a number of unfortunate reasons, I hope it is some of these qualities that will keep the Race in people’s minds for years to come.
Zoe De Toledo (OUBC Cox):
Firstly, I’d like to say how proud I am of the eight true gentlemen who I had the pleasure to cox in The Boat Race yesterday. Seeing how the guys attacked the Race in the last 5 minutes was simultaneously one of the worst, but also one of the proudest moments of my life.
Ultimately it is just a tragedy that neither crew had the opportunity to display its best ability over the full course from Putney to Mortlake. We are devastated that we did not get the chance to find out what we were capable of achieving in the second half of the Race, and many of us will never have that opportunity again. It is our sincerest hope that every future Boat Race crew, from both Oxford and Cambridge, is afforded the chance to fairly test themselves over the full 4 and a quarter miles that make The Boat Race such a unique event.
We are all extremely proud of The Boat Race as an event and a tradition, and accept that bizarre events like those that occurred yesterday do happen. That’s sport. Whilst I believe I will remember yesterday’s remarkable events for all the wrong reasons, I would not trade the friendships I have built with my crewmates for anything. Yesterday I truly learnt what it was to be part of a team. A team that rallies around you and shelters you from the storm when you are at your lowest. Lastly I want to finish by saying how proud I am of my teammates in the Isis crew, who not only set the record for the Reserve Boat Race, but also recorded the third fastest time in the history of the Race.
Dr John Sichel (OUBC Medical Officer):
The vicissitudes visited on both crews in this year’s Boat Race had consequences on their performance. The sudden and premature stopping of the Race when concentration and exertion were at their peak was bad enough, but when the Race had lost its equal footing for having lost an oar, the psychological response was to try even harder. Oxford drove themselves to the limit to try to contain the damage. Alex Woods rowing at Bow reached the finishing line and found he had expended all reserves of energy; in my view he had rendered himself hypoxic, and this was the cause of his collapse. He was administered 100% Oxygen at the scene, and this was continued in Hospital along with the administration of iv fluids. All tests in Hospital confirmed normal cardiac, respiratory and renal function. Tests were completed this morning and he was discharged in good shape, having recovered from his exhaustion and the oxygen deficit.
Boat Race Company Ltd (BRCL) latest:
First and foremost, we are delighted that the Oxford Bowman Alex Woods is in a stable condition and looks set to make a full recovery.
The Xchanging Boat Race is a British institution and an annual highlight in the sporting calendar. It is a free event enjoyed by many hundreds of thousands of Londoners and visitors, and many millions of television viewers around the world. It is very sad that the 158th Boat Race, which was heading towards a thrilling finale, was disrupted by a member of the public in a manner that risked serious injury to himself and the competing crews.
These incidents are planned for and we would like to congratulate both crews and The Race Umpire for their speed and professionalism in unfortunate circumstances as a result of which the protestor suffered no injuries.
Earlier statements
BRCL can confirm that Alex Woods is in a stable condition. He will continue to be monitored by hospital staff.
At this time, BRCL’s concern is for Alex’s well-being. Alex’s family are with him and he is receiving the best possible medical care. Until we have any updates, there will be no further comment.
Bureau, New Scotland Yard:
Shortly before 14:30hrs on Saturday 7 April police were alerted to a man in the River Thames where the Boat Race was being held.
Officers from the Metropolitan Police Service (MPS) Marine Policing Unit (MPU) attended and took the man (no further details at this time) back to the riverside where he was arrested for a section 5 public order offence. He has been taken into custody at a west London police station.
Enquiries into the circumstances of the incident are underway.
Sean Bowden (OUBC Coach) :
Obviously our biggest concern is Alex’s welfare and it was good to see that he was conscious and taken off to hospital with good care. But this really was the product of the most extraordinary and unfortunate chain of events that have conspired against us to take away a win which I think we looked like we were about to take in the Race proper. We rowed ourselves into a very good position and the crew looked in good shape. And we were ready to go and again at the restart we put ourselves in a very good position. The clash was obviously just one of those extremely unfortunate things. And the outcome of the crash was a broken blade. And I guess you can only imagine the desperation that Alex must have been in with only 6 crew mates left and that’s probably how he ended up pushing himself beyond his limits.
Steve Trapmore(CUBC Coach):
Our primary concern is Alex Woods and we are glad to hear he is doing ok. It is not the way any of us wanted the Race to pan out.
In terms of the Race itself, I felt that both crews started off well and from where I was sat in the launch, it looked like it was going to be a closely contested affair.
To have to stop the Race was a great shame. When we restarted we knew it was going to have to be a blast to the finish. The guys were ready for the challenge and were in good position off the start, but Oxford encroached on our water, which resulted in a broken blade.
1st Response Medical Services
Today 1st Response Medical Services Limted were tasked to provide Paramedic cover at both the finish line and Mortlake Boat Club with the primary responsibility of emergency provision of the athletes involved in the Boat Race.
At the end of the race it was seen by our crew on the quayside that a competitor at the back of the University Of Oxford Boat appeared to be lying flat and may have been in distress. Our crew prepared themselves for possible deployment with full Advanced Life Support equipment.
The crew was summoned to the marshal boat and soon boarded, our paramedics worked with two Doctors, one from the Royal National Lifeboat Institution and a GP.
Our crew with the doctors assessed the patient and assisted him to the riverbank and travelled with the doctor to hospital in a St John Ambulance frontline vehicle.
1st Response would like to thank both Doctors, the RNLI and St John Ambulance for this coordinated response to Dr Woods.
1st Response Medical Services wishes Dr Woods a speedy recovery.
I am proud of how our guys handled themselves. We all now wish Alex the speediest of recoveries.
Taio Cruz performing at Amber Lounge Monaco in 2011
The celebrity hot-spot Amber Lounge is yet again set to provide Formula One fans with the most sought after Party and this year with a twist as they team up with ThaiBev’s (the South East Asian beverage company) Mekhong to boost the luxurious and exclusive image it’s built up over the years.
Most of the year Monaco is little more than a boring clutter of high-rise apartments where some of the world’s richest people live in tax exile behind phalanxes of security guards – the sour isolation of the super-rich. However, for one glorious weekend in early summer it becomes a carnival of glamour, colour and ear-splitting noise, filled with Hollywood stars, the jet set, the yacht set and every other rich and famous set you can think of.
Being home to the most glamorous Grand Prix destination, this weekend has grown in importance since its first race in 1929. The demanding and punishing race takes place on the streets of Monte Carlo making it the last ‘street course’ of the Formula One calendar. Its elevation changes, tight corners and tunnels provide the ultimate test of Formula One driving skills.
The 77-lap circuit allows spectators to get close to the action where excitement and adrenaline are pumping; the screaming engines, smoking tyres and the smell of burning rubber makes this weekend something out of the ordinary. Drivers are admired as they negotiate the circuit, aiming to complete the 263 kilometre race at average speeds in excess of 100 miles per hour – it’s safe to say that there is no room for error in this iconic race.
However, it’s not just the Formula One that has won Monaco the reputation as ‘the’ place to be seen, it also happens to host some of the most popular and exclusive bars and night clubs in Europe. At Amber Lounge, the ultra-glamorous worlds of Formula One and fashion come together once again to create a weekend worth remembering. Its premise was simple: to create a truly VIP party that reflected the glamour and exclusivity of one of the most prestigious sporting events in the world. Guests can be expected to rub shoulders with the regular mix of F1 drivers and sponsors, movie stars, music, fashion and sport, Royalty and VIPs.
As Amber Lounge and ThaiBev are aiming to take this year’s After Party to a whole new level, with hundreds of different signature Mekhong cocktails being shaken up, guests will be seen sipping everything from the punchy Thai Smile to the fragrant Sweet Solada. And for those non-cocktail drinking people out there, and yes, they do exist, Chang Beer will trigger those memories from drinking an ice cold beer on a Thai beach.
Sonia Irvine commented on the partnership, ‘I am extremely honored that ThaiBev’s Mekhang and Chang beer have chosen to partner with Amber Lounge in Monaco. Their distinct brand and heritage together with our exclusive weekend of parties and fashion show will ensure our clients receive an unforgettable experience.’
From the outside, Aloft Hotel in the Docklands is a work of art. In the dark, its exterior shines over the river, lighting it up in a mixture of silver, blue and green. It is a strikingly beautiful sight even on a rainy winter’s night.
Aloft was opened in October 2011 and is considered to be “the little sister” of W Hotels, part of the Starwood Hotel Group. With 252 rooms priced between £100-£160 per night, it is described by PR manager Sarah Whitman as “more middle of the road in terms of price but just as innovative and unique as the larger W Hotels.” The ethos of Aloft is certainly different to other more traditional hotels. Its aim is to ensure that guests feel completely at home during their stay, as the concierge explains, “our philosophy is that guests can ask for anything they like at any time and it will be provided for them.” A story Sarah told me illustrates this point, “there was a man staying at a W once who complained that there weren’t enough beautiful women in the pool area, so someone went out and bought a load of Barbie dolls and placed them all around the pool. He loved that.”
Aloft is an extremely stylish hotel, with a strong design element. It is adorned with eclectic artwork and black and white cubed lights cast a warm glow over the bar area. At the back of the room there’s a pool table and private sofa areas for a more intimate evening. There is a gym, steam room and swimming pool available to all guests. The view of the river is spectacular from all of the public areas and many of the rooms.
However, it strikes me that convenience is the most important aspect of Aloft, not necessarily luxury. Instead of a restaurant, they have a snack room where guests can buy food or bring their own and heat it up in the microwaves provided. Meals are can be eaten anywhere in the hotel, in your room, at the bar or at a computer in the office area. They have made the bold decision not to have room service, which will suit some people but not everybody. There is free Wi-Fi throughout the hotel and the rooms are kitted out with docking stations for charging electronics, as well as an ironing board, kettle and good hanging space. Although very clean and comfortable, the rooms are basic and lack the character and exciting design of the rest of the hotel.
Another reason the hotel has a functional feel is because it is connected to the Excel Centre, the international conference and exhibition space and this makes it an ideal destination for people attending an event there who need a place to stay. It is also perfect if you want to steer clear of central London prices but still have excellent transport links. It is minutes away from the DLR and London City Airport and just a couple of tubes stops from the O2 arena.
Aloft has deliberately adopted a more relaxed atmosphere. I asked Sarah whether younger people tend to prefer it to older people, who might expect a more traditional, hands-on service. “I believe it’s more about mind-set rather than age. If you are passionate about design and enjoy experiencing new things you’ll love it, whether you’re 80 or 18” she said.
This is the philosophy of all W Hotels, which pride themselves on cutting edge knowledge of design, fashion and music. The W Hotel brand was born in New York in 1998 and it was the first hotel of its kind. There are now 42 W Hotels over four continents and they are expanding at an extraordinary rate. Last year saw the opening of W hotels in London, the Maldives, Bali and Ko Samui and this year they are opening in Singapore, Bangkok, Guangzhou in China as well as a retreat in Verbier.
Every W Hotel is built with its own individual design concept, making them all completely unique. I was told that the W London in Leicester Square was designed with the dual personality of an Englishman in mind. It is a gentleman by day and a party lover by night, when Europe’s largest disco ball is lit up in the exclusive Wyld Bar.
Visit www.whotels.com to find out more about their hotels worldwide. If you want to explore a completely new luxury hotel experience, you’ll easily find a destination you’ll love. At the rate they’re going, W Hotels will soon be hard to ignore.
